”People’s behavior makes sense if you think about it in terms of their goals, needs, and motives” (Thomas Mann)
Bio
My research
I am a Professor at the University of Southern California and the co-director of the Los Angeles Behavioral Economics Laboratory (LABEL) and the Theoretical Research in Neuroeconomic Decision-making (TREND) Institute. My research revisits standard theories of decision-making and aims at better understanding how people make choices, what motivates them and what cognitive limitations prevent them from making rational choices.
Email: brocas@usc.edu
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My Affiliations
Professor of Economics at the University of Southern California (USC)
Director of the Los Angeles Behavioral Economics Laboratory (LABEL)
Director of the Theoretical Research in Neuroeconomic Decision-making (TREND) Institute.
Research fellow at the Center for Economic Policy Research (CEPR), London.
Member of the Neuroscience Graduate Program (NGP), USC.